May 8, 2015 · In 2011, it was moved to a massive, multi-million dollar vault at the World of Coca-Cola in Atlanta as part of the tourist attraction there. But if an actual recipe exists somewhere other than the Sep 10, 2008 · The Coca-Cola Formula. The Coca-Cola formula, which is known by the code name "Merchandise 7X," is possibly the best-known trade secret in the world. The formula, which dates back to the drink's Jan 9, 2019 · So the Coca-Cola brand began to take shape when Dr. John Pemberton invented Coca-Cola in 1886. The formula was kept a close secret, shared with only a small group, and not written down until much
Dec 8, 2011 · In honor of the company's 125th anniversary, the formula was moved to a new home in the World of Coca-Cola (KO, Fortune 500) in Atlanta where a new exhibit titled The Vault of the Secret Formula
The Coca-Cola Company elected to keep their recipe secret so others could not copy it. The formula is not pateneted because 1) the patent would long ago have expired, and 2) a patent must state what is being patented and the formula would have to be given and could have been copied immediately.
Dec 9, 2011 · THE Coca-Cola Co has made its secret formula the centrepiece of a new exhibit at its corporate museum, ditching the confines of the bank vault where the list of ingredients had been stored since 1925.
Visit The Vault where the legendary secret formula for Coca‑Cola is secured. Representing over 135 years of the history and timeless appeal of Coca‑Cola, the recipe is one of the most closely guarded secrets of all time—and now our guests can get closer to it than ever before!

The original recipe for Coca-Cola included: an extract of coca leaves, caffeine, plenty of sugar, lime juice, vanilla, and caramel. Into that syrup, the 7x flavorings were added: alcohol and six oils – orange, lemon, nutmeg, coriander cloves, and neroli.

Dec 15, 2022 · Eventually, Coke decided to create a marketing strategy centered around its secret formula, hoping the shroud of mystery around the formula would generate attention to their products. Coke further added to this mysteriousness by building an entire vault in 1995 within the World of Coca-Cola , the company’s museum in Atlanta.
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